Building your brand does not start with a logo…it starts with knowing your business from the inside out.
Archive for the ‘Design’ Category
Designing a Brand on Purpose
Posted in Design on November 5, 2009 | Leave a Comment »
Follow your own lead
Posted in Design, tagged Design, follow up, lead on September 7, 2009 | Leave a Comment »
You nailed the business card. The letterhead, envelope and other brand Id materials look great and it’s all flowing together perfectly. Finished with branding? Nope, you just got started.
It’s very common to see a business spend months and many dollars get started with a strong branding or re-branding campaign, only to gradually slow down to [...]
5 questions to ask before you order your next marketing piece.
Posted in Design on September 4, 2009 | Leave a Comment »
The more intentional and specific you are when planning your marketing or sales piece, the better results you will have. Consider these questions before you meet with your graphic designer. This will help them create something more effective for you.
- Who is looking at the material – clients or prospects?
- How well do they know [...]
“Reach Out and Touch Someone”
Posted in Design, tagged advertising, campaign, Design, tag line on July 13, 2009 | Leave a Comment »
It has become on of the most famous and effective (most importantly) one-liners in American advertising. But why? What made is so effective and what does it have to do with design?
Good Design: The Promise of Your Brand
Posted in Design, tagged Brand, brand promise, Design, identity on June 7, 2009 | Leave a Comment »
There are many informative books, papers, blogs and webinars devoted to the role of design in branding. Many of these are directed to large organizations with million or billion dollar budgets devoted to brand development. So how does the small business, or even the one-person direct-sale business utilize this information. Does it even apply?
Yes, it [...]
Digging for Design
Posted in Design on May 23, 2009 | Leave a Comment »
We worked in our yard today and I am always inspired by that. We are not master gardeners; when we moved into our house we had one scraggly tree and a few hostas. That was 8 years ago, and I’m glad (and a little surprised) that the yard has been transformed. We planted trees the [...]
On Drums and Design
Posted in Design on May 2, 2009 | 4 Comments »
Have you ever been a part of a drum circle? We have an art festival every year called Panoply (side note, I designed the logo many years ago), and recently they added what has become one of my favorite features. It’s called Get Rhythm and people just come in and join in for about 20 [...]
