Today, more than ever before, business who are interested in growing or at least staying afloat need to make an effort to create a brand. Because if they don’t, one will be created for them…..and they may not like it.
Archive for the ‘Branding’ Category
Why Your Business Should Have a Brand…on Purpose.
Posted in Branding on November 5, 2009 | Leave a Comment »
Design your journey
Posted in Branding, tagged Brand, Branding, Design on September 7, 2009 | 1 Comment »
I like to get to the point. I love detours when I am on a trip or not in a hurry, but when there is someplace I need to be, I like going there directly. These days, there are many ways to reach your markets, it’s just not the way it was 20 or even [...]
Testing…
Posted in Branding, tagged Brand, Design, market, marketing, test, testing on September 4, 2009 | Leave a Comment »
Before you spend a large amount of money on a mail out or other marketing effort, have you thought about how you can test it? Good news is that today there are very inexpensive ways of testing your message before you send the whole thing out. There are a couple of things that work best [...]
What happens when you miss the mark?
Posted in Branding, tagged marketing, mistakes, test on August 13, 2009 | 2 Comments »
Have you ever bought a gift for a family member that you were just sure they were going to love but was received with less than enthusiasm than you anticipated? And that’s because they were trying to be nice about it. You may have heard their real opinion at a later date….or through somebody else.
The [...]
Owning the Brand
Posted in Branding on July 13, 2009 | Leave a Comment »
As we talk more about the shift in the role of the Brand, we move to the internal focus: where ownership of the brand used to belong only in the marketing department, now the entire organization are involved in building “usability” into the brand. This means that it used to be up to the marketing [...]
The Shift in the Role of the Brand
Posted in Branding, tagged Brand, Design, identity, shift on June 7, 2009 | Leave a Comment »
The potential for a brand is much farther reaching, the competition for market share is more intense, and the market itself is much harder to penetrate. Take a look at the shift in the role of the brand.
Part of the process for creating a brand for a client involves pruning. It’s can be a painful process for the client to watch, so I prefer usually do this part on my own. As you may have guessed, I am going to tell a short story. I like to illustrate my points with examples…and [...]
Heart Beat of a Brand
Posted in Branding, tagged Brand, Design, identity on June 1, 2009 | Leave a Comment »
For small to medium sized businesses who have had to take a DYI (do it yourself) method of marketing, there comes a point when it becomes prudent to take their image to the next level. Whether it’s because they are poised to grow, need to win a new client or even break into a new [...]
The Truth Will Set You Free
Posted in Branding on June 1, 2009 | Leave a Comment »
So you’ve heard the story of the seeds that get scattered on a path, birds eat them. The seeds that get scattered on rocks sprout quickly then die because there is no soil and they can’t send out roots. The seeds that get scattered in thorns do sprout but quickly get choked by the weeds [...]
A Kernal of Truth
Posted in Branding on May 13, 2009 | 2 Comments »
In my experience, design based on truth works best. It goes beyond just “Truth in Advertising”, which should be a given. Let me preface this by saying that this is all based on my experience, not necessarily something I learned in school, a webinar or workshop. And FYI, anything I ever post is based on [...]
